Beyond madness and a taste for adventure, there are deep motivations that drive us to try to achieve what many call impossible. This is our mission.
> Sharing the beauty of Canada’s territory
Canada’s North is a vast region, among the most difficult to access on Earth. Very few people have the chance to admire its jewels. Through our stories and professional quality images, we want to allow as many people as possible to discover this majestic, but fragile region.
> Inspire perseverance, leadership and the realization of dreams
To carry out an expedition of this magnitude comes with a social responsibility. Through a vast series of pan-Canadian conferences upon returning from the expedition, we will share our unique experience to motivate our young fellow Canadians to face the greatest challenges and realize their full potential.
> Increase and popularize scientific knowledge about northern regions
By crossing Canada, we will access remote areas with exceptional ecosystems. This offers us unprecedented research opportunities. Driven by an insatiable scientific curiosity, we will collaborate with Canadian universities to conduct research projects in forest ecology, entomology and health sciences, with a view to documenting climate change. Combining science and exploration is our expertise. Sharing the fruit is our passion.
> Stimulating social action to fight global warming
AKOR is a odyssey whose breathtaking scope is in tune with the greatest challenge of its time: overcoming climate inaction. During the whole expedition, the team will be vegetarian and will advance without a motor. We will mobilize a symbolic achievement to show, on a large scale, that it is possible to live an everyday life in active transportation while reducing meat consumption.