Lead in the head
How does one get to want to cross Canada from north to south?
Beyond madness and a taste for adventure, there are deep motivations that drive us to try to achieve what many call impossible. This is our mission.
> Sharing the beauty of Canada’s territory
Canada’s North is a vast region, among the most difficult to access on Earth. Very few people have the chance to admire its jewels. Through our stories and professional quality images, we want to allow as many people as possible to discover this majestic, but fragile region.
> Inspire perseverance, leadership and the realization of dreams
To carry out an expedition of this magnitude comes with a social responsibility. Through a vast series of talks, we are sharing our unique experience to motivate our young fellow Canadians to face the greatest challenges and realize their full potential.
> Increase and popularize scientific knowledge about northern regions
By crossing Canada, we accessed remote areas with exceptional ecosystems. This offered us original research opportunities. Driven by an insatiable scientific curiosity, we collaborated with Quebec universities to conduct research projects in forest ecology and health sciences, with a view to documenting climate change as well as how our bodies adapted to such a hard challenge. Combining science and exploration is our expertise.
